Find your expert

Business Challenge Matrix

Not sure which expert you need? Start with the challenge your business is facing right now. Our matrix breaks common problems into clear categories, describes the symptoms to look for, and suggests the type of expert who can help. You can also filter by category or search by keyword.

Each challenge is linked to a real specialist in our network. Click the expert to view their profile, watch their interview, and connect on LinkedIn.

122 matches

Step 1

Pick or search your challenge

Use the search bar or category filter to find the issue that matches your situation.

Step 2

Check the symptoms

Each challenge shows the signs that tell you it is the right problem to solve first.

Step 3

Connect with an expert

Click the expert link to view their profile, watch their interview, and connect on LinkedIn.

  • Financial Performance

    Rising Operational Costs

    Profit declining despite stable sales; supplier price increases; overhead costs rising.

    Expert needed

    Cost Reduction Specialist, Procurement Consultant, Fractional CFO

    From our network

    Coming soon. Browse all experts.

  • Financial Performance

    Tight Margins

    High revenue but low profit; excessive discounting.

    Expert needed

    Pricing Consultant, Fractional CFO

    From our network

    Coming soon. Browse all experts.

  • Financial Performance

    Weak Cost Control

    Budget overruns; uncontrolled spending; poor visibility.

    Expert needed

    Finance Consultant, CFO Advisor

    From our network

    Coming soon. Browse all experts.

  • Financial Performance

    Cash Flow Problems

    Cash shortages; late supplier payments; overdraft dependency.

    Expert needed

    Fractional CFO, Financial Controller

    From our network

    Coming soon. Browse all experts.

  • Financial Performance

    Poor Liquidity Visibility

    No cash forecasting; financial surprises.

    Expert needed

    FP&A Consultant, CFO Advisor

    From our network

    Coming soon. Browse all experts.

  • Financial Performance

    Access to Finance Constraints

    Funding applications unsuccessful; growth delayed.

    Expert needed

    Funding Specialist, Corporate Finance Advisor

    From our network

  • Financial Performance

    Tax Burden & Regulatory Costs

    Rising compliance and taxation costs.

    Expert needed

    Tax Advisor, Compliance Consultant

    From our network

    Coming soon. Browse all experts.

  • Revenue Growth & Market Position

    Generating New Business

    Weak pipeline; low lead flow; reliance on referrals.

    Expert needed

    Business Development Consultant, GTM Consultant

    From our network

  • Revenue Growth & Market Position

    Pipeline Growth Challenges

    Insufficient sales opportunities.

    Expert needed

    Lead Generation Specialist, Sales Consultant

    From our network

    Coming soon. Browse all experts.

  • Revenue Growth & Market Position

    Lead Conversion Challenges

    Many meetings but few deals.

    Expert needed

    Sales Consultant, Sales Coach

    From our network

    Coming soon. Browse all experts.

  • Revenue Growth & Market Position

    Weak Pricing Power

    Constant discount requests; price competition.

    Expert needed

    Pricing Consultant, Marketing Strategist

    From our network

    Coming soon. Browse all experts.

  • Revenue Growth & Market Position

    Poor Sales & Marketing Alignment

    Sales and marketing disconnected.

    Expert needed

    Revenue Operations Consultant

    From our network

    Coming soon. Browse all experts.

  • Revenue Growth & Market Position

    Unclear Commercial Strategy

    No clear growth approach.

    Expert needed

    Strategy Consultant, GTM Consultant

  • Revenue Growth & Market Position

    Limited Market Expansion

    Difficulty entering new markets.

    Expert needed

    Market Expansion Consultant

    From our network

    Coming soon. Browse all experts.

  • Revenue Growth & Market Position

    Export Barriers

    Challenges with international growth.

    Expert needed

    International Trade Consultant

    From our network

    Coming soon. Browse all experts.

  • Revenue Growth & Market Position

    Rising Competition

    Losing market share; increasing pressure.

    Expert needed

    Strategy Consultant

    From our network

    Coming soon. Browse all experts.

  • Revenue Growth & Market Position

    Differentiation Pressure

    Customers cannot see unique value.

    Expert needed

    Brand Consultant

  • Revenue Growth & Market Position

    Customer Retention Issues

    Repeat business declining.

    Expert needed

    Customer Success Consultant

    From our network

    Coming soon. Browse all experts.

  • Revenue Growth & Market Position

    Customer Churn

    Customers leaving competitors.

    Expert needed

    Customer Experience Consultant

    From our network

  • Revenue Growth & Market Position

    Service Complaints

    Increasing complaints and poor reviews.

    Expert needed

    Quality Consultant, CX Consultant

    From our network

  • Revenue Growth & Market Position

    Reputation Management Challenges

    Brand perception affecting growth.

    Expert needed

    PR Consultant

    From our network

  • Revenue Growth & Market Position

    Inconsistent Customer Experience

    Different customer experiences across teams.

    Expert needed

    Service Design Consultant

    From our network

  • Revenue Growth & Market Position

    Difficulty Building Trust

    Long buying cycles; low credibility.

    Expert needed

    Brand Consultant, Communications Consultant

    From our network

  • People, Talent & Leadership

    Hiring Skilled Employees

    Vacancies difficult to fill.

    Expert needed

    Recruitment Consultant

    From our network

    Coming soon. Browse all experts.

  • People, Talent & Leadership

    Labour Shortages

    Insufficient workforce capacity.

    Expert needed

    Workforce Planning Consultant

    From our network

    Coming soon. Browse all experts.

  • People, Talent & Leadership

    Wage Inflation

    Salary expectations rising.

    Expert needed

    HR Consultant

    From our network

    Coming soon. Browse all experts.

  • People, Talent & Leadership

    High Employee Turnover

    Frequent resignations.

    Expert needed

    HR Consultant, Talent Consultant

    From our network

    Coming soon. Browse all experts.

  • People, Talent & Leadership

    Bad Hires

    Poor employee fit and performance.

    Expert needed

    Recruitment Consultant

    From our network

    Coming soon. Browse all experts.

  • People, Talent & Leadership

    Poor Role Clarity

    Employees unclear about responsibilities.

    Expert needed

    Organisational Design Consultant

    From our network

    Coming soon. Browse all experts.

  • People, Talent & Leadership

    Weak Performance Management

    Lack of accountability and objective setting.

    Expert needed

    Performance Management Specialist

    From our network

    Coming soon. Browse all experts.

  • People, Talent & Leadership

    Inconsistent Feedback

    Employees lack coaching and development.

    Expert needed

    Leadership Coach

  • People, Talent & Leadership

    Leadership Capability Gaps

    Managers struggle to lead effectively.

    Expert needed

    Executive Coach

  • People, Talent & Leadership

    Talent Strategy Gaps

    No workforce development plan.

    Expert needed

    Talent Strategy Consultant

    From our network

  • People, Talent & Leadership

    Succession Planning Weaknesses

    Business depends on key individuals.

    Expert needed

    Leadership Consultant

    From our network

  • Mental Health, Wellbeing & Culture

    Low Employee Morale

    Disengagement; low productivity; complaints.

    Expert needed

    Employee Engagement Consultant

    From our network

    Coming soon. Browse all experts.

  • Mental Health, Wellbeing & Culture

    Employee Burnout

    Exhaustion; stress; increased absence.

    Expert needed

    Burnout Specialist, Wellbeing Consultant

    From our network

  • Mental Health, Wellbeing & Culture

    Mental Wellbeing Challenges

    Anxiety, stress, emotional fatigue.

    Expert needed

    Mental Health Consultant

    From our network

  • Mental Health, Wellbeing & Culture

    Workplace Stress Management Issues

    High pressure and reduced concentration.

    Expert needed

    Stress Management Coach

    From our network

  • Mental Health, Wellbeing & Culture

    Leadership Burnout

    Founder exhaustion; decision fatigue.

    Expert needed

    Executive Coach

  • Mental Health, Wellbeing & Culture

    Psychological Safety Issues

    Employees afraid to speak up.

    Expert needed

    Organisational Psychologist

    From our network

  • Mental Health, Wellbeing & Culture

    Poor Work-Life Balance

    Excessive overtime and dissatisfaction.

    Expert needed

    Wellbeing Consultant

    From our network

    Coming soon. Browse all experts.

  • Mental Health, Wellbeing & Culture

    Absenteeism & Presenteeism

    Frequent sick leave or low performance.

    Expert needed

    Occupational Health Consultant

    From our network

    Coming soon. Browse all experts.

  • Mental Health, Wellbeing & Culture

    Team Conflict & Emotional Tension

    Relationship breakdowns and tension.

    Expert needed

    Conflict Resolution Specialist

    From our network

    Coming soon. Browse all experts.

  • Mental Health, Wellbeing & Culture

    Change Fatigue

    Resistance to change initiatives.

    Expert needed

    Change Management Consultant

    From our network

    Coming soon. Browse all experts.

  • Mental Health, Wellbeing & Culture

    Lack of Resilience

    Teams struggle with setbacks.

    Expert needed

    Resilience Coach

    From our network

    Coming soon. Browse all experts.

  • Mental Health, Wellbeing & Culture

    Trauma & Critical Incident Impact

    Impact of crisis, restructuring, layoffs.

    Expert needed

    Workplace Psychologist

    From our network

    Coming soon. Browse all experts.

  • Operations & Delivery

    Day-to-Day Firefighting

    Constant operational problem-solving.

    Expert needed

    Fractional COO

    From our network

  • Operations & Delivery

    Inefficient Workflows

    Slow and wasteful processes.

    Expert needed

    Lean Consultant

    From our network

  • Operations & Delivery

    Excessive Manual Administration

    Spreadsheet dependency; repetitive work.

    Expert needed

    Automation Consultant, AI Consultant

    From our network

    Coming soon. Browse all experts.

  • Operations & Delivery

    Disconnected Teams

    Organisational silos.

    Expert needed

    Organisational Development Consultant

    From our network

    Coming soon. Browse all experts.

  • Operations & Delivery

    Poor Internal Coordination

    Delays and conflicting priorities.

    Expert needed

    PMO Consultant

    From our network

    Coming soon. Browse all experts.

  • Operations & Delivery

    Unclear Accountability

    No ownership of outcomes.

    Expert needed

    Leadership Consultant

    From our network

    Coming soon. Browse all experts.

  • Operations & Delivery

    Supply Chain Disruption

    Supplier delays and shortages.

    Expert needed

    Supply Chain Consultant

    From our network

    Coming soon. Browse all experts.

  • Operations & Delivery

    Delivery Delays

    Missed deadlines.

    Expert needed

    Operations Consultant

    From our network

    Coming soon. Browse all experts.

  • Operations & Delivery

    Inventory Issues

    Overstocking or shortages.

    Expert needed

    Inventory Specialist

    From our network

    Coming soon. Browse all experts.

  • Operations & Delivery

    Delivery Bottlenecks

    Capacity constraints.

    Expert needed

    Operational Excellence Consultant

    From our network

    Coming soon. Browse all experts.

  • Operations & Delivery

    Scaling Challenges

    Growth causing operational strain.

    Expert needed

    Scale-Up Consultant

  • Technology, AI & Digital Capability

    Keeping Up with Technology Change

    Falling behind competitors technologically.

    Expert needed

    Technology Advisor

    From our network

    Coming soon. Browse all experts.

  • Technology, AI & Digital Capability

    Outdated Systems

    Legacy systems causing inefficiency.

    Expert needed

    IT Consultant

    From our network

    Coming soon. Browse all experts.

  • Technology, AI & Digital Capability

    System Integration Challenges

    Disconnected systems and duplicate data.

    Expert needed

    Integration Consultant

    From our network

    Coming soon. Browse all experts.

  • Technology, AI & Digital Capability

    Limited Real-Time Data

    Poor visibility and reporting.

    Expert needed

    BI Consultant

    From our network

    Coming soon. Browse all experts.

  • Technology, AI & Digital Capability

    Poor Management Visibility

    Leaders lack performance insights.

    Expert needed

    Analytics Consultant

    From our network

    Coming soon. Browse all experts.

  • Technology, AI & Digital Capability

    Complex Digital Transformation

    Large transformation projects failing.

    Expert needed

    Digital Transformation Consultant

    From our network

    Coming soon. Browse all experts.

  • Technology, AI & Digital Capability

    AI Adoption Challenges

    Low AI usage and unclear AI strategy.

    Expert needed

    AI Consultant, AI Trainer

    From our network

    Coming soon. Browse all experts.

  • Technology, AI & Digital Capability

    Cybersecurity Risks

    Security vulnerabilities and threats.

    Expert needed

    Cybersecurity Consultant

    From our network

    Coming soon. Browse all experts.

  • Technology, AI & Digital Capability

    Data Protection Concerns

    GDPR and privacy compliance risks.

    Expert needed

    Data Protection Consultant

    From our network

  • Strategy & Business Growth

    Lack of Strategic Direction

    Unclear vision and priorities.

    Expert needed

    Strategy Consultant

    From our network

  • Strategy & Business Growth

    Weak Scale-Up Plans

    Growth creating chaos.

    Expert needed

    Scale-Up Consultant

    From our network

  • Strategy & Business Growth

    Founder Overload

    Founder involved in everything.

    Expert needed

    Executive Coach, Fractional COO

  • Strategy & Business Growth

    Leadership Overload

    Senior team overwhelmed.

    Expert needed

    Leadership Coach

  • Strategy & Business Growth

    Leaders Trapped in Operations

    No time for strategic work.

    Expert needed

    Fractional COO

    From our network

    Coming soon. Browse all experts.

  • Strategy & Business Growth

    Time Pressure on Leaders

    Constant firefighting.

    Expert needed

    Productivity Consultant

    From our network

    Coming soon. Browse all experts.

  • Strategy & Business Growth

    Weak Execution Discipline

    Projects not completed.

    Expert needed

    PMO Consultant

    From our network

    Coming soon. Browse all experts.

  • Strategy & Business Growth

    Poor Accountability

    Missed objectives and weak ownership.

    Expert needed

    Performance Consultant

    From our network

    Coming soon. Browse all experts.

  • Strategy & Business Growth

    Balancing Growth & Profitability

    Growth reducing financial health.

    Expert needed

    Fractional CFO

    From our network

    Coming soon. Browse all experts.

  • Strategy & Business Growth

    Balancing Growth & Resilience

    Growth increasing risk exposure.

    Expert needed

    Risk Consultant

    From our network

  • Risk, Compliance & Governance

    Regulatory Change

    New regulations impacting operations.

    Expert needed

    Regulatory Advisor

    From our network

  • Risk, Compliance & Governance

    Compliance Burden

    Increased reporting and governance demands.

    Expert needed

    Compliance Consultant

  • Risk, Compliance & Governance

    Business Rates Complexity

    Rising property-related costs.

    Expert needed

    Property Tax Specialist

    From our network

    Coming soon. Browse all experts.

  • Risk, Compliance & Governance

    Taxation Complexity

    Complex tax obligations.

    Expert needed

    Tax Advisor

    From our network

    Coming soon. Browse all experts.

  • External Market & Economic Pressures

    Cost-of-Living Impact on Demand

    Customers reducing spending.

    Expert needed

    Revenue Growth Consultant

    From our network

    Coming soon. Browse all experts.

  • External Market & Economic Pressures

    Market Uncertainty

    Delayed purchasing and investment decisions.

    Expert needed

    Strategy Consultant

    From our network

    Coming soon. Browse all experts.

  • External Market & Economic Pressures

    Supply Chain Volatility

    Unpredictable supply and pricing.

    Expert needed

    Supply Chain Consultant

    From our network

    Coming soon. Browse all experts.

  • External Market & Economic Pressures

    Energy Price Volatility

    Rapid changes in energy costs.

    Expert needed

    Energy Consultant

    From our network

    Coming soon. Browse all experts.

  • External Market & Economic Pressures

    Wage Volatility

    Labour cost fluctuations.

    Expert needed

    HR Consultant

    From our network

    Coming soon. Browse all experts.

  • External Market & Economic Pressures

    Post-Growth Instability

    Operational instability after rapid growth.

    Expert needed

    Scale-Up Consultant

  • AI Strategy, Adoption & Business Transformation

    AI Strategy Development

    No clear AI vision, roadmap, or priorities; AI initiatives are ad hoc; leadership lacks alignment.

    Expert needed

    AI Strategy Consultant, Digital Transformation Consultant

  • AI Strategy, Adoption & Business Transformation

    AI Readiness Assessment

    Uncertainty about whether people, data, systems, or processes are ready for AI adoption.

    Expert needed

    AI Readiness Consultant, AI Transformation Consultant

  • AI Strategy, Adoption & Business Transformation

    Identifying AI Opportunities

    Leaders struggle to identify where AI can deliver measurable business value.

    Expert needed

    AI Business Consultant, Innovation Consultant

  • AI Strategy, Adoption & Business Transformation

    Building an AI Business Case

    AI investments lack ROI justification or executive support.

    Expert needed

    AI Strategy Consultant, Business Case Consultant

  • AI Strategy, Adoption & Business Transformation

    Executive AI Education

    Leadership lacks understanding of AI capabilities, limitations, and risks.

    Expert needed

    Executive AI Trainer, AI Education Consultant

  • AI Strategy, Adoption & Business Transformation

    AI Skills Development

    Employees lack confidence and practical AI skills.

    Expert needed

    AI Trainer, Learning & Development Consultant

  • AI Strategy, Adoption & Business Transformation

    Employee AI Adoption

    Staff rarely use AI or use it inconsistently across departments.

    Expert needed

    AI Adoption Consultant, Change Management Consultant

  • AI Strategy, Adoption & Business Transformation

    AI Change Management

    Resistance to AI; fear of job loss; low engagement with AI initiatives.

    Expert needed

    Change Management Consultant, Organisational Development Consultant

  • AI Strategy, Adoption & Business Transformation

    AI Culture Development

    Innovation culture is weak; employees are reluctant to experiment with AI.

    Expert needed

    Culture Consultant, Innovation Consultant

  • AI Strategy, Adoption & Business Transformation

    AI Productivity Improvement

    Teams spend excessive time on repetitive manual work.

    Expert needed

    AI Productivity Consultant, Process Improvement Consultant

    From our network

  • AI Strategy, Adoption & Business Transformation

    AI Process Automation

    Manual administrative processes remain inefficient and resource-intensive.

    Expert needed

    AI Automation Consultant, Business Process Consultant

    From our network

  • AI Strategy, Adoption & Business Transformation

    AI Workflow Design

    AI tools are disconnected from existing business processes.

    Expert needed

    Workflow Automation Consultant, AI Solutions Architect

  • AI Strategy, Adoption & Business Transformation

    AI Decision Support

    Management decisions rely on intuition instead of AI-powered insights and analytics.

    Expert needed

    Data Analytics Consultant, AI Consultant

  • AI Strategy, Adoption & Business Transformation

    AI Customer Service

    Customer support is slow, inconsistent, or costly.

    Expert needed

    AI Customer Experience Consultant, Conversational AI Specialist

    From our network

  • AI Strategy, Adoption & Business Transformation

    AI Sales Enablement

    Sales teams spend excessive time on administration, prospecting, or proposal writing.

    Expert needed

    AI Sales Consultant, Revenue Enablement Consultant

    From our network

  • AI Strategy, Adoption & Business Transformation

    AI Marketing Optimisation

    Marketing content production is slow; campaigns lack personalisation or efficiency.

    Expert needed

    AI Marketing Consultant, Digital Marketing Consultant

    From our network

  • AI Strategy, Adoption & Business Transformation

    AI HR Transformation

    Recruitment, onboarding, and HR administration remain largely manual.

    Expert needed

    AI HR Consultant, HR Technology Consultant

    From our network

  • AI Strategy, Adoption & Business Transformation

    AI Knowledge Management

    Knowledge is difficult to find and remains trapped in documents or employees' experience.

    Expert needed

    Knowledge Management Consultant, AI Consultant

  • AI Strategy, Adoption & Business Transformation

    AI Data Quality

    Poor-quality or inconsistent data prevents effective AI implementation.

    Expert needed

    Data Consultant, Data Governance Specialist

  • AI Strategy, Adoption & Business Transformation

    AI Data Governance

    No clear ownership of AI-related data, privacy, or governance policies.

    Expert needed

    Data Governance Consultant, Compliance Consultant

  • AI Strategy, Adoption & Business Transformation

    Selecting AI Tools

    Too many AI platforms; uncertainty about which tools fit business needs.

    Expert needed

    AI Technology Advisor, AI Consultant

  • AI Strategy, Adoption & Business Transformation

    AI System Integration

    AI applications do not integrate with CRM, ERP, HR, or operational systems.

    Expert needed

    Solution Architect, Systems Integration Consultant

  • AI Strategy, Adoption & Business Transformation

    Custom AI Solution Development

    Off-the-shelf AI tools cannot meet specific business requirements.

    Expert needed

    AI Solutions Architect, AI Software Consultant

    From our network

  • AI Strategy, Adoption & Business Transformation

    Generative AI Adoption

    Employees use ChatGPT, Copilot, Gemini, or Claude inconsistently or insecurely.

    Expert needed

    Generative AI Consultant, AI Trainer

  • AI Strategy, Adoption & Business Transformation

    AI Agent Development

    The business wants AI assistants to automate workflows but lacks implementation expertise.

    Expert needed

    AI Agent Developer, AI Consultant

    From our network

  • AI Strategy, Adoption & Business Transformation

    Prompt Engineering

    Employees generate inconsistent AI results because prompts are ineffective.

    Expert needed

    Prompt Engineering Specialist, AI Trainer

  • AI Strategy, Adoption & Business Transformation

    AI Governance

    No AI usage policies, ownership, approval process, or ethical guidelines.

    Expert needed

    AI Governance Advisor, Responsible AI Consultant

  • AI Strategy, Adoption & Business Transformation

    AI Risk Management

    Concerns about AI errors, bias, legal exposure, or reputational damage.

    Expert needed

    AI Risk Consultant, Risk Management Advisor

  • AI Strategy, Adoption & Business Transformation

    AI Compliance

    AI usage may conflict with GDPR, copyright, industry regulations, or future AI legislation.

    Expert needed

    AI Compliance Consultant, Regulatory Advisor

  • AI Strategy, Adoption & Business Transformation

    AI Security

    Employees upload confidential information into public AI tools; security controls are unclear.

    Expert needed

    AI Security Consultant, Cybersecurity Consultant

  • AI Strategy, Adoption & Business Transformation

    AI Ethics

    Concerns around bias, fairness, transparency, and responsible AI use.

    Expert needed

    Responsible AI Consultant, AI Ethics Advisor

  • AI Strategy, Adoption & Business Transformation

    AI Performance Measurement

    AI projects lack KPIs or measurable business outcomes.

    Expert needed

    AI Performance Consultant, Business Analyst

  • AI Strategy, Adoption & Business Transformation

    Scaling AI Across the Business

    AI pilots remain isolated and never become enterprise-wide capabilities.

    Expert needed

    AI Transformation Consultant, Programme Manager

  • AI Strategy, Adoption & Business Transformation

    Managing AI Vendors

    Difficulty evaluating AI suppliers, contracts, and technology choices.

    Expert needed

    Technology Procurement Consultant, AI Advisor

  • AI Strategy, Adoption & Business Transformation

    AI Innovation Management

    The organisation struggles to prioritise and manage AI innovation initiatives.

    Expert needed

    Innovation Consultant, AI Strategy Consultant

  • AI Strategy, Adoption & Business Transformation

    AI Competitive Advantage

    AI investments are not creating differentiation or measurable business value.

    Expert needed

    Business Strategy Consultant, AI Strategy Consultant

What is the Business Challenge Matrix?

The Business Challenge Matrix is a practical tool that helps leaders of mid-sized businesses identify the problem behind the symptom and find the right specialist to solve it. Instead of searching for a job title, you search for what is actually happening in your business right now, such as inconsistent sales, cash flow pressure, rising staff turnover, or uncertainty about using AI.

Each entry describes the challenge, the symptoms that usually appear, the type of expert needed, and a link to a verified expert from our network. You can filter by category, including finance, growth, people, operations, technology, AI strategy, governance, and leadership, or simply type a symptom into the search bar.

This page is updated regularly as new experts and business challenges are added. If you cannot find a match, browse the full Experts page or contact us to recommend a specialist for your situation.